THE CONCEPT OF BUSINESS MODELS–DEVELOPMENT AND RESEARCH PERSPECTIVES

This research aims to systematically analyse literature reviews on business models to determine which and to what extent specific business model (BM) research topics receive attention. The systematic meta approach allows 23 selected studies to be examined on the basis of their content by comparing their research approach, focus and results, citation success and stated research directions. In this context, 10 key BM research areas could be derived, which can be grouped into four research domains: (1) BM terminology, (2) BM factors, (3) BM outcomes and impacts, and (4) BM concept application and transfer. The systematic and detailed analysis of the research enables the identification of research gaps and the derivation of recommendations for future BM research efforts.