在线市场中支付意愿的数字社会建构:印尼数字功能性食品市场的经济社会学

IF 1 3区社会学 Q3 SOCIOLOGY

International Sociology Pub Date : 2023-06-24 DOI:10.1177/02685809231183328

Ahmad Fauzi, S. Hardjosoekarto, Radhiatmoko Radhiatmoko, O. Herwantoko, Darwan Darwan, Ewina Efriani Manik, Zainur Romli

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引用次数: 0

摘要

本研究探讨线上市场中以匿名交易、资讯不对称、无限存取等形式呈现的数位社会建构现象。该研究是通过处理在Bukalapak(印度尼西亚最大的市场之一)销售的功能性食品的1988个id的5131个评论、描述和评级记录的数字数据进行的。利用Python和谷歌Studio软件，基于经济社会学的四个概念框架，即市场的社会嵌入性、产品标准化、符号价值的主体间性构建和支付意愿，对数字社会互动进行了映射和可视化。本研究标志着当代经济社会学研究的新篇章，该研究采用传统的概念框架，利用充分处理和分析商业领域大数据的研究方法，揭示数字市场现象。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Digital-social construction of willingness to pay in online marketplace: Economic sociology of the digital functional food market in Indonesia

This study explores the phenomenon of digital-social construction in the form of anonymous transactions, asymmetric information, and unlimited access in online marketplace. The study was conducted by processing digital data of 5131 comments, descriptions, and rating records of 1988 IDs of functional food products sold at Bukalapak, one of the largest marketplaces in Indonesia. Using Python and Google Studio software, digital-social interactions are mapped and visualized based on four conceptual frameworks of economic sociology, namely social embeddedness of market, product standardization, intersubjective construction of symbolic value, and willingness to pay. This study marks a new chapter in the study of contemporary economic sociology, in which conventional conceptual frameworks are applied to uncover digital market phenomena using research methods that fully process and analyze big data in the business field.

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来源期刊

International Sociology SOCIOLOGY-

CiteScore

4.50

自引率

0.00%

发文量

期刊介绍： Established in 1986 by the International Sociological Association (ISA), International Sociology was one of the first sociological journals to reflect the research interests and voice of the international community of sociologists. This highly ranked peer-reviewed journal publishes contributions from diverse areas of sociology, with a focus on international and comparative approaches. The journal presents innovative theory and empirical approaches, with attention to insights into the sociological imagination that deserve worldwide attention. New ways of interpreting the social world and sociology from an international perspective provide innovative insights into key sociological issues.