旅游业的数字创新:利益相关者的看法

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
A. Zvaigzne, I. Mietule, Inta Kotāne, Sandra Sprudzāne, V. Bartkute-Norkuniene
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引用次数: 2

摘要

目的本研究旨在考察当地旅游业数字工具创新发展的主要方面。设计/方法/方法采用定性方法和描述性分析技术来分析在谷歌表单中创建的半结构化专家调查问卷。其目的是考察波罗的海地区旅游业数字化创新的机会和潜力。代表旅游业和酒店业、导游行业以及商业和经济学学科的专家被选为专家。研究结果专家们表示,数字营销对旅游业的发展非常重要,它仍然被认为是一个具有巨大潜力的新科学领域。研究结果表明,在当地引入/开发数字创新时,旅游公司面临着低质量或根本没有数据分析的问题。此外,没有考虑数字工具的长期维护,投资超过了实施这些技术的好处。原创性/价值该研究有助于数字创新的发展和识别当地的问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital innovations in tourism: the perceptions of stakeholders
PurposeThis study aims to examine the main aspects of innovation development regarding digital tools used in the tourism industry in a local area.Design/methodology/approachA qualitative approach and the descriptive analysis technique was employed to analyse completed semi-structured expert survey questionnaires created in Google Forms. The aim is to examine the opportunities and potential for digital innovation in tourism in the Baltic region. Specialists representing tourism and hotel businesses, the guide profession as well as the disciplines of business and economics were selected as experts.FindingsThe experts indicated that digital marketing was very important for tourism development, and it is still considered a new field of science with huge potential. The research results showed that when introducing/developing digital innovations in a local area, tourism companies were faced with low-quality or no data analytics at all. In addition, long-term maintenance of digital tools was not considered, and the investment outweighed the benefits of implementing the technologies.Originality/valueThe study contributes to the development of digital innovation and the identification of problems in a local area.
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来源期刊
Worldwide Hospitality and Tourism Themes
Worldwide Hospitality and Tourism Themes HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.60
自引率
4.50%
发文量
73
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