成功传达唤起性信息的秘诀是:愤怒在信息分享中胜过焦虑

IF 3.1 2区文学 Q1 COMMUNICATION

Communication Monographs Pub Date : 2023-08-30 DOI:10.1080/03637751.2023.2236183

Jiyoung Han, Seung Eon Lee, M. Cha

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The secret to successful evocative messages: Anger takes the lead in information sharing over anxiety

ABSTRACT We conducted two studies to compare how anxiety and anger influence the online spread of information. Study 1 found that tweets expressing anger reached more people and had deeper retweet chains than tweets expressing anxiety, across all measures of retweet cascades (i.e., size, depth, maximum breadth, and structural virality). Study 2 used an online survey and confirmed anger’s supremacy in information sharing. Individuals who were angry indicated a higher intention to share emotional tweets of both anger and anxiety, whereas those who felt anxious only shared tweets of the corresponding affect. Also, individuals who were experiencing both emotions showed the highest intention to share. The implications are discussed in light of co-existing emotions and their direct and interaction effects.

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来源期刊

Communication Monographs COMMUNICATION-

CiteScore

5.40

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0.00%

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期刊介绍： Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.