{"title":"个人特征的作用:思维风格和领域专业知识如何影响可视化表现","authors":"S. Tomasi, Jeanny Liu, Feng Cheng, Chaodong Han","doi":"10.1177/14738716231167180","DOIUrl":null,"url":null,"abstract":"Widely employed by innovative organizations, a well-designed simple data visualization has been shown to enhance user experience and aid in decision making; while a more embellished visualization may cause overload, it has the potential to create deeper processing and learning. Furthermore, individual characteristics may impact on how users seek information on these different types of visualization. This study proposes that thinking styles (analytical vs holistic) and domain expertise moderate the effects of data visualization types on decision performances in terms of decision accuracy, decision confidence, memory recall, and cognitive load. To test our hypotheses, an experimental study involving visual manipulations in the context of personal finance was conducted on two types of visualizations (simple and clutter). Results suggest that simple visualizations enhance decision accuracy and reduce cognitive load. We also find that cognitive load is further reduced when analytical thinkers are presented with simple visualizations. These findings can help designers understand how user characteristics may be considered when designing and evaluating visualizations for decision makers.","PeriodicalId":50360,"journal":{"name":"Information Visualization","volume":null,"pages":null},"PeriodicalIF":1.8000,"publicationDate":"2023-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The role of individual characteristics: How thinking style and domain expertise affect performances on visualization\",\"authors\":\"S. Tomasi, Jeanny Liu, Feng Cheng, Chaodong Han\",\"doi\":\"10.1177/14738716231167180\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Widely employed by innovative organizations, a well-designed simple data visualization has been shown to enhance user experience and aid in decision making; while a more embellished visualization may cause overload, it has the potential to create deeper processing and learning. Furthermore, individual characteristics may impact on how users seek information on these different types of visualization. This study proposes that thinking styles (analytical vs holistic) and domain expertise moderate the effects of data visualization types on decision performances in terms of decision accuracy, decision confidence, memory recall, and cognitive load. To test our hypotheses, an experimental study involving visual manipulations in the context of personal finance was conducted on two types of visualizations (simple and clutter). Results suggest that simple visualizations enhance decision accuracy and reduce cognitive load. We also find that cognitive load is further reduced when analytical thinkers are presented with simple visualizations. These findings can help designers understand how user characteristics may be considered when designing and evaluating visualizations for decision makers.\",\"PeriodicalId\":50360,\"journal\":{\"name\":\"Information Visualization\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.8000,\"publicationDate\":\"2023-04-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Information Visualization\",\"FirstCategoryId\":\"94\",\"ListUrlMain\":\"https://doi.org/10.1177/14738716231167180\",\"RegionNum\":4,\"RegionCategory\":\"计算机科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMPUTER SCIENCE, SOFTWARE ENGINEERING\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Visualization","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1177/14738716231167180","RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMPUTER SCIENCE, SOFTWARE ENGINEERING","Score":null,"Total":0}
The role of individual characteristics: How thinking style and domain expertise affect performances on visualization
Widely employed by innovative organizations, a well-designed simple data visualization has been shown to enhance user experience and aid in decision making; while a more embellished visualization may cause overload, it has the potential to create deeper processing and learning. Furthermore, individual characteristics may impact on how users seek information on these different types of visualization. This study proposes that thinking styles (analytical vs holistic) and domain expertise moderate the effects of data visualization types on decision performances in terms of decision accuracy, decision confidence, memory recall, and cognitive load. To test our hypotheses, an experimental study involving visual manipulations in the context of personal finance was conducted on two types of visualizations (simple and clutter). Results suggest that simple visualizations enhance decision accuracy and reduce cognitive load. We also find that cognitive load is further reduced when analytical thinkers are presented with simple visualizations. These findings can help designers understand how user characteristics may be considered when designing and evaluating visualizations for decision makers.
期刊介绍:
Information Visualization is essential reading for researchers and practitioners of information visualization and is of interest to computer scientists and data analysts working on related specialisms. This journal is an international, peer-reviewed journal publishing articles on fundamental research and applications of information visualization. The journal acts as a dedicated forum for the theories, methodologies, techniques and evaluations of information visualization and its applications.
The journal is a core vehicle for developing a generic research agenda for the field by identifying and developing the unique and significant aspects of information visualization. Emphasis is placed on interdisciplinary material and on the close connection between theory and practice.
This journal is a member of the Committee on Publication Ethics (COPE).