卫星粉丝的团队认同、怀旧、客户权益和重访意愿：对称与非对称分析

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-02-12 DOI:10.1080/10548408.2023.2215264

Weisheng Chiu, Fong-Jia Wang, Heetae Cho

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引用次数: 6

摘要

摘要本研究通过情感评价理论和复杂性理论的视角，研究了因果前因对卫星球迷重访喜爱的运动队主场意愿的对称和非对称影响。结果表明，团队认同通过体育怀旧和客户权益影响重访意愿。模糊集定性比较分析（fsQCA）提出了五种不同的配置，可以解释星迷重访意愿的形成。特别是，“价值公平”和“怀旧作为个人身份”对于解释卫星迷的重游意图至关重要。这项研究有助于更好地了解卫星迷的行为。

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Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis

ABSTRACT This study investigated causal antecedents’ symmetric and asymmetric effects on satellite fans’ intention to revisit the home ground of their favorite sports teams through the lens of appraisal theory of emotion and complexity theory. Results showed that team identification affected revisit intention through sport nostalgia and customer equity. The fuzzy set qualitative comparative analysis (fsQCA) suggested five different configurations that can explain the formation of satellite fans’ revisit intention. In particular, “value equity” and “nostalgia as personal identity” were essential for explaining satellite fans’ revisit intention. This study contributes to a better understanding of satellite fans’ behaviors.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.