采用营销情报对提高埃及证券交易所上市银行盈利能力指标的影响

IF 0.9 Q4 BUSINESS

Journal of Intelligence Studies in Business Pub Date : 2023-03-09 DOI:10.37380/jisib.v12i3.906

Shereen Aly

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引用次数: 1

摘要

本研究的目的是检验采用营销智能（MI）对提高采用MI并在埃及证券交易所上市的银行盈利能力指标的影响。根据收集的数据进行了统计分析，使用问卷工具衡量了12家采用MI并在埃及证券交易所上市的银行采用MI的效率。该研究侧重于使用两种衡量盈利能力指标的方法；净资产收益率（ROE）和资产回报率（ROA）。采用MI并在埃及证券交易所上市的12家央行的盈利能力指标（ROE，ROA）在这一时期（2012-2011）进行了衡量。然后，根据使用简单线性回归模型收集的数据进行统计分析。研究结果表明，采用MI对提高12家采用MI并在埃及证券交易所上市的银行的盈利能力指标有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The effect of marketing intelligence adoption on enhancing profitability indicators of banks listed in the Egyptian stock exchange

The purpose of this study is to examine the effect of marketing intelligence (MI) adoption on enhancing the profitability indicators of banks adopting MI and listed in the Egyptian stock exchange. A statistical analysis was carried based on data collected, using a questionnaire instrument to measure the efficiency of adopting MI among 12 banks adopting MI and listed in the Egyptian stock exchange. The study focuses on using 2 measures of profitability indicators; return on equity (ROE) and return on assets (ROA).The profitability indicators (ROE, ROA) of 12 central banks adopting MI and listed in the Egyptian stock exchange were measured during the period (2012–2021). Then, statistical analysis was conducted based on data collected using the simple linear regression model. The results of the study indicated a significant effect of MI adoption on enhancing the profitability indicators of 12 banks adopting MI and listed in the Egyptian stock exchange.

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来源期刊

Journal of Intelligence Studies in Business BUSINESS-

CiteScore

2.00

自引率

11.10%

发文量

审稿时长

8 weeks

期刊介绍： The Journal of Intelligence Studies in Business (JISIB) is a double blinded peer reviewed open access journal published by Halmstad University, Sweden. Its mission is to help facilitate and publish original research, conference proceedings and book reviews. The journal includes articles within areas such as Competitive Intelligence, Business Intelligence, Market Intelligence, Scientific and Technical Intelligence, Collective Intelligence and Geo-economics. This means that the journal has a managerial as well as an applied technical side (Information Systems), as these are now well integrated in real life Business Intelligence solutions. By focusing on business applications the journal do not compete directly with journals of Library Sciences or State or Military Intelligence Studies. Topics within the selected study areas should show clear practical implications.