Maximilian Schreieck, Jan Ondrus, Manuel Wiesche, Helmut Krcmar
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A typology of multi-platform integration strategies
Big Tech companies such as Alphabet (Google), Apple, Meta (Facebook), Alibaba, and Tencent have repeatedly demonstrated their capability to integrate multiple digital platforms successfully. However, the grasp of how multi-platform integration strategies are articulated and the potential benefits they bring forth remains limited. Previous research has predominantly focused on launch, growth, and competition strategies for single platforms, prompting us to develop a typology of four multi-platform integration strategies: collection, consolidation, symbiosis, and assemblage. For each strategy, we examine what complementarities are generated and provide real-world examples. Subsequently, we delve into a discussion of the limitations and implications associated with the integration of multiple digital platforms. We conclude by proposing avenues for future research on multi-platform integration strategies.
期刊介绍：
The Information Systems Journal (ISJ) is an international journal promoting the study of, and interest in, information systems. Articles are welcome on research, practice, experience, current issues and debates. The ISJ encourages submissions that reflect the wide and interdisciplinary nature of the subject and articles that integrate technological disciplines with social, contextual and management issues, based on research using appropriate research methods.The ISJ has particularly built its reputation by publishing qualitative research and it continues to welcome such papers. Quantitative research papers are also welcome but they need to emphasise the context of the research and the theoretical and practical implications of their findings.The ISJ does not publish purely technical papers.
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