INSTITUTIONAL AND ECONOMIC MECHANISM OF SELECTIVE REGULATION OF THE DEVELOPMENT OF MARKETS FOR BREAD AND BAKERY PRODUCTS OF UKRAINE

Topicality. The market of bread and bakery products is one of the socially important strategic markets of Ukraine, which ensures its food security. Today, the reproduction imbalances in the development of the bread market have deepened, which are a consequence, in particular, of the imperfection of its institutional environment. Modern institutional transformations are local and inconsistent, they do not provide a balanced development of the relevant market. Therefore, the need to change both approaches to the formation of public policy and mechanisms for its implementation in conditions of instability based on the introduction of selective regulatory measures and tools. Aim and tasks. The purpose of the article is to substantiate the components of the institutional and economic mechanism of selective regulation of the reproduction development of the Ukrainian market of bread and bakery products in conditions of instability. During the research the following methods were used: dialectical, theoretical generalization and comparison, statistical analysis, structural-logical method. Research results. The article substantiates a comprehensive approach to the formation of state selective policy in the market dimension, identifies its characteristics, targets and functions. The key problems of institutional support for the reproduction development of the market of bread and bakery products, causal links between the operation of formal institutions and the state of reproduction processes in market sectors in terms of different spheres of commodity circulation (regulated, partially and unregulated) are identified. Components of the institutional and economic mechanism of selective regulation of the bread market of Ukraine, which combined both system-wide and selective regulatory measures that are purposefully focused on solving key problems of development of the relevant market are justified. Conclusion. The scientific novelty of the study is the development of theoretical and methodical principles of regulating the development of commodity markets on the basis of a selective approach. The applied value of the obtained results is determined by the possibility of their use by state and profile institutions in the course of improving the institutional environment of the Ukrainian bread market, as well as substantiation of strategic priorities of its development in conditions of instability.