Study on the Development of Rural E-commerce Logistics “Last Kilometer” Awareness Based on the Background of Rural Revitalization

Under the background of rural revitalization, the living standard of farmers in China has been improving, and rural e-commerce is developing rapidly. However, due to the existence of many problems in rural e-commerce logistics, the development of rural e-commerce has been hindered, especially the “last kilometer” of the distribution link, which is a great limitation to the e-commerce industry, logistics industry and farmers themselves. Therefore, this paper provides a full understanding of the rural e-commerce logistics “last kilometer”, and puts forward relevant suggestions on the existing problems.