CURRENT TRENDS AND PROBLEMS OF THE UKRAINIAN MARKET OF EGGS & EGG PRODUCTS IN THE CONDITIONS OF UNCERTAINTY

Topicality. Problems related to Russia's military aggression against Ukraine, as well as the imposition of martial law and hostilities in most parts of Ukraine, have led to a decline in production on poultry farms, egg and egg farms. Current trends and problems in the development of the market of eggs and egg products, led to the urgent need to consider them on the example of the food market in conditions of uncertainty. Integration of domestic enterprises for the production of eggs and egg products, the livestock sector, the agri-food market of Ukraine. The participation of niche markets in such logistics chains provides a synergistic effect that allows stakeholders to join forces to achieve their goals and objectives and generally improves competitiveness in food markets, including foreign ones. Strategic priorities of economic development of the national market of eggs and egg products in the conditions after the military economic recovery in the food market. Modern economic policy and the interest of stakeholders in the logistics chains of the market of eggs and egg products, which is why it is formed and implemented through the prism of risk conditions and instability. Aim and tasks. The aim of the article is to analyze the trends and problems of development of the Ukrainian market of eggs and egg products in conditions of uncertainty. Research results. Analysis of the problems of efficiency of global selective chains of egg and egg products and specific egg market participants, allows the study of poultry enterprises in the selective chain of the egg market to see how and when they can be strengthened to achieve greater production and marketing efficiency; or to promote more efficient egg market production. Such an analysis of the egg market may reveal performance constraints related to a specific feature of niche markets. Recent data suggest that as countries participate in global value chains, commodity growth rates increase. Value-added chains play an important role as a source of job creation. Thus, trade and supply in food hubs within the logistics chains of food markets stimulates the development of logistics as a critical component of global chains, as the most important problem is to supply products in the right quantity, quality, on time. The study also focuses on general market factors that affect the efficiency and dynamics of specific projects in the development of the egg market in the postwar period. The model of selective management of innovative organizations on the example of the market of eggs and egg products has been improved. The author proposes to use the entropy method to calculate the period and conditions of uncertainty in the niche market of eggs and egg products. Conclusion. Thus, the modern market of egg products in the field of poultry has a number of organizational and economic features, characterized by a high level of saturation of the domestic market of eggs. Therefore, the unstable price situation of the egg market and the passive process of conquering the foreign niche egg market. Based on the calculations, there is a clear tendency to reduce the level of rent stability of table eggs in the sub-field due to low prices and instability of the domestic market in the production and sale of products, which is offset by sales revenue. A survey of sales by region shows that the largest production is concentrated in Kyiv (31%), Odessa (11.2%), Khmelnytsky (10.9%) regions, where the largest poultry farms are located. The dynamics of prices in the domestic market of eggs and egg products indicates their higher level in the population of farms, compared with enterprises, the decline in egg production due to war and economic crisis and uncertainty about increasing spending on poultry resources, feed, medicine, and other types of egg products. In the future, we consider it expedient to use the methodology of fuzzy sets, simulation modeling for the market of eggs and egg products for calculations of uncertainty and risks, dynamics of crises of niche markets.