The specificity of Russian media neoderivatives reflecting social realia

The involvement of media speech in the society activities determines the relevance of studying the media text components in the extralinguistic aspect. The social conditionality of media neoderivatives contributes to their research in linguopragmatic and socio-cultural aspects. The purpose of the article is to identify the specifics of Russian neoderivatives reflecting current social realities. The research material include lexical and word-formation innovations in the texts of printed and electronic media of the beginning of the 21st century. In the course of the study, the methods of structural and semantic analysis of neoderivatives, word-formation analysis, content analysis, contextual analysis, descriptive and classification methods were used. As a result of the research, thematic groups of neoderivatives reflecting current Russian realities were identified (neoderivatives on pandemic topics; neoderivatives reflecting digital reality, Internet realities, business realities, etc.); the actual word-formation means and methods of creating the considered neoderivatives are determined (the usual methods of suffixation, prefixation, prefixoidation, addition of agglutinative type; the non-usual method of contamination, as well as the non-usual methods of creating polycode neoderivatives, in particular hyphenation, parenthesis, quotation, the use of ideograms and numbers, font and color selections); as a result of contextual analysis of media texts, the main functions of neoderivatives are characterized (nominative, expressive-evaluative, ludic). The conducted research is characterized by the novelty of the speech and language material and identifies the specifics of the socio-cultural and linguocognitive perception of reality in the modern language consciousness of the representatives of Russian society. The results of the research contribute to the solution of practical problems of journalism.