Characteristics Classification of Mobile Apps on Apple Store Using Clustering

This research is interested in the user ratings of Apps on Apple Stores. The purpose of this research is to have a better understanding of some characteristics of the good Apps on Apple Store so Apps makers can potentially focus on these traits to maximize their profit. The data for this research is collected from kaggle.com, and originally collected from iTunes Search API, according to the abstract of the data. Four different attributes contribute directly toward an App’s user rating: rating_count_tot, rating_count_ver, user_rating and user_rating_ver. The relationship between Apps receiving higher ratings and Apps receiving lower ratings is analyzed using Exploratory Data Analysis and Data Science technique “clustering” on their numerical attributes. Apps, which are represented as a data point, with similar characteristics in rating are classified as belonging to the same cluster, while common characteristics of all Apps in the same clusters are the determining traits of Apps for that cluster. Both techniques are achieved using Google Colab and libraries including pandas, numpy, seaborn, and matplotlib. The data reveals direct correlation from number of devices supported and languages supported to user rating and inverse correlation from size and price of the App to user rating. In conclusion, free small Apps that many different types of users are able to use are generally well rated by most users, according to the data.