关注恭洞太平洋旅游地游客满意度,提高游客的再游意愿。

Sulih Wahyudiono
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引用次数: 0

摘要

本研究通过考虑游客满意度的中介作用,探索旅游景点与服务质量、龚洞太平旅游目的地重游意愿之间关系的实证证据。共有155名自愿至少两次到贡洞旅游对象的游客参与了本研究。使用智能PLS 3.0软件进行最小二乘偏结构方程建模和假设检验。结果表明,旅游景点和服务质量对游客的重游意愿没有影响。游客满意度显著正向影响重游意愿。旅游景点不影响游客满意度。服务质量显著正向影响游客满意度。游客满意度不能中介旅游景点与游客重游意愿之间的关系。游客满意度是中介服务质量与游客重游意愿关系的变量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Increasing the tourists' revisit intention by paying attention to tourist satisfaction at the Gong Cave Pacitan tourist destination.
This study explores empirical evidence of the relationship between tourist attractions and service quality and the revisit intention to Gong Cave Pacitan Tourist Destination by considering the mediation effect of tourist satisfaction. A total of 155 tourists who visited Gong Cave Tourism Object voluntarily at least twice participated in this study. Smart PLS 3.0 software is used to perform modelling of Least Squares Partial structure equations and hypothesis testing. The results show that tourist attractions and service quality do not affect tourists' revisit intention. Tourist satisfaction significantly and positively impacted the revisit intention. Tourist attractions do not affect tourist satisfaction. The service quality significantly and positively impacts tourist satisfaction. Tourist satisfaction cannot mediate the relationship between tourist attractions and tourist revisit intention. Tourist satisfaction is a variable that can mediate the relationship between service quality and tourist revisit intention. 
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