灵感与健康旅游:认知评价的作用

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-02-12 DOI:10.1080/10548408.2022.2061676

Biqiang Liu, Yaoqi Li, Anna Kralj, B. Moyle, Mang He

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引用次数: 29

摘要

摘要本文将认知评价理论与灵感传递模型相结合，探讨了健康旅游环境下的旅游灵感获取过程。对中国石竹县健康旅游者进行问卷调查（N=974），发现健康旅游者的动机对目标相关性和目标一致性有正向影响。目标一致性导致灵感的激发，灵感的激发可分为两个阶段：受启发和受启发。游客的灵感随着参观频率的增加而减少。这项研究提供了围绕动机和旅游灵感之间复杂联系的概念清晰度。

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Inspiration and wellness tourism: the role of cognitive appraisal

ABSTRACT Integrating Cognitive Appraisal Theory with the transmission model of inspiration, this paper investigates the tourist inspiration-eliciting process in the context of wellness tourism. A questionnaire survey (N = 974) was provided to wellness tourists in Shizhu county, China, with findings revealing the motivations of wellness tourists positively influence goal relevance and goal congruence. Goal congruence led to the elicitation of inspiration, which could be separated into two stages of inspired-by and inspired-to. Tourist inspiration was found to diminish as frequency of visitation increased. This research provides conceptual clarity surrounding the intricate connection between motivations and tourist inspiration.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.