Feminist and Anti-Feminist Identification in the 21st Century United States

ABSTRACT Feminism and anti-feminism featured prominently in the 2016 presidential election. Hillary Clinton was the first female major party presidential candidate and self-identified as a feminist speaking openly about the challenges facing women. Clinton faced off against Donald Trump, who was on record making sexist statements and arguing that Clinton’s success was from playing the “woman card”. We ask several questions: who identifies as a feminist today and how is this different from who identified as a feminist in the previous generation? Who identifies as “anti-feminist”? Are anti-feminists simply a mirror reflection of feminists or is it a distinctive social identity? Finally, the study explores the meaning of these labels by looking at what feminists and anti-feminists believe in terms of public policy and attitudes about gender equality. Thus, this study provides insights into the state of modern feminism and antifeminism in contemporary American politics.