信任、感知价值和态度对消费者电子杂货再购买意愿的影响

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2021-03-24 DOI:10.1080/10454446.2021.1922325

Wilda Paras Asti, P. W. Handayani, F. Azzahro

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引用次数: 25

摘要

由于2019年冠状病毒大流行，电子杂货用户正在增加。2020年第一季度，电子杂货业务的用户比疫情前增加了20%。因此，本研究旨在确定影响电子商店(电子杂货)应用的用户再购买意愿(RIs)的因素。研究结果是对427名有效受访者进行处理后得出的。采用基于协方差的结构方程建模方法，借助AMOS 24软件对数据进行分析。数据处理和分析的结果表明，影响用户对电子杂货应用的RIs的因素是对电子杂货的信任、感知价值和态度。这项研究可以指导电子杂货供应商开发其应用程序的功能和服务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Influence of Trust, Perceived Value, and Attitude on Customers’ Repurchase Intention for E-Grocery

ABSTRACT E-grocery users are increasing due to the coronavirus 2019 pandemic. In the first quarter of 2020, the e-grocery business saw a 20% increase in users from before the pandemic. This study, therefore, aims to determine the factors that influence users’ repurchase intentions (RIs) for electronic store (e-grocery) applications. The research results were processed from 427 valid respondents. The data is then analyzed using the Covariance Based Structural Equation Modeling method with the help of AMOS 24 software. The results of data processing and data analysis show that factors that influence users’ RIs for e-grocery applications are trust to e-grocery, perceived value, and attitude. This research can guide e-grocery providers on the development of their applications’ features and services.

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.