员工作为企业影响者:探索副社会互动对品牌资产和品牌结果的影响

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2023-07-07 DOI:10.1080/1553118x.2023.2231922

Sophia Egbert, C. Rudeloff

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.