用他们自己的话来说：呼吁在家族企业研究中更多地使用组织叙事

IF 9.9 1区管理学 Q1 BUSINESS

Family Business Review Pub Date : 2020-10-21 DOI:10.1177/0894486520967765

J. Short, G. Tyge Payne

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引用次数: 18

摘要

词语和叙事在理解对家族企业至关重要的丰富关系方面所起的作用怎么强调都不为过。最近发生的一起具有里程碑意义的案件突显了这一事实，该案件针对俄克拉荷马州总检察长迈克·亨特（Mike Hunter）的一家公司，该公司经常被轻蔑地称为“家族公司”，司法部长错误地引用了庄臣和他们著名的口号，而不是涉及此案的强生公司。作为对这一失误的回应，庄臣首席执行官兼董事长H.Fisk Johnson威胁要提起诉讼，直到司法部长承诺在未来避免这种不正确的名字联想（Kopecki，2019）。H.Fisk Johnson发布了一则整版广告，明确概述了与随意使用家族企业名称有关的问题，除了关注围绕其知名家族企业的措辞不当之外，他还提供了一个富有启发性的家族企业叙事。他指出，在某种程度上，

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In Their Own Words: A Call for Increased Use of Organizational Narratives in Family Business Research

The role words and narratives play in understanding rich relationships critical to family business cannot be overstated. This truth was highlighted by a recent landmark case resulting in the awarding of $572 million dollars to the state of Oklahoma based on opioid marketing in a case against a firm Oklahoma Attorney General Mike Hunter often disparagingly referred to as “a family company.” Unfortunately, however, the Attorney General was mistakenly referencing SC Johnson and their famous tagline rather than Johnson & Johnson— the corporation involved in the case. In response to this misstep CEO and chairman of SC Johnson H. Fisk Johnson threatened litigation until the Attorney General promised to refrain from this incorrect name association in the future (Kopecki, 2019). In addition to the attention to careless use of words surrounding his well-known family firm, H. Fisk Johnson provided an illuminating family business narrative when he released a full-page ad explicitly outlining the issues associated with cavalier use of their name. In part, he notes,

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来源期刊

Family Business Review BUSINESS-

CiteScore

12.40

自引率

13.60%

发文量

期刊介绍： Family Business Review (FBR) has been a refereed journal since 1988, serving as the premier scholarly publication dedicated to the study of family-controlled enterprises. It delves into the dynamics of these businesses, encompassing a range of sizes from small to very large. FBR concentrates not only on the entrepreneurial founding generation but also on family enterprises in subsequent generations, including some of the world's oldest companies. The journal also publishes interdisciplinary research covering families of wealth, family foundations, and offices.