结合使用彩色边界来区分在线新闻和社交内容,检查准确性提示效果

Venya Bhardwaj, Cameron Martel, David G. Rand
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引用次数: 1

摘要

最近的证据表明,促使用户考虑在线帖子的准确性可以提高他们在社交媒体上分享的新闻质量。在这里,我们研究了在更现实的背景下,准确性提示如何影响用户行为,以及是否可以通过使用彩色边框来区分新闻和社交内容来增强其效果。我们的研究结果表明,准确提示可以提高新闻分享质量,而不会影响社交(非新闻)帖子的分享或“点赞”行为。我们还发现,在新闻帖子周围添加彩色边框,无论真实性如何,都会增加对新闻的整体参与度,并减少对社交帖子的参与度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Examining accuracy-prompt efficacy in combination with using colored borders to differentiate news and social content online
Recent evidence suggests that prompting users to consider the accuracy of online posts increases the quality of news they share on social media. Here we examine how accuracy prompts affect user behavior in a more realistic context, and whether their effect can be enhanced by using colored borders to differentiate news from social content. Our results show that accuracy prompts increase news-sharing quality without affecting sharing of social (non-news) posts or “liking” behavior. We also find that adding colored borders around news posts increased overall engagement with news regardless of veracity, and decreased engagement with social posts.
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来源期刊
CiteScore
20.70
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