Using Topic Modelling to Reassess Heritage Values from a People-centred Perspective: Applications from the North of England

The historic environment—comprising a palimpsest of landscapes, buildings and objects—carries meaning and plays a crucial role in giving people a sense of place, identity and belonging. It represents a repository of ever-accumulating collective and individually held values—shared perceptions, experiences, life histories, beliefs and traditions. These social or private values are mostly ascribed by people to familiar places within this environment based on the ontological security which this everyday heritage provides. However, these values are notoriously hard to capture and categorize. This makes it difficult to incorporate them into heritage-management strategies, which typically rely on objective, fact-based datasets. In this paper, we present a new methodology to capture those elusive values, by combining Topic Modelling with the principles of Grounded Theory. Results show that our novel approach is viable and replicable and that these important values can be effectively and meaningfully integrated, thus creating more inclusive approaches to heritage management than exist currently.