Bridging Normative and Market Power Europe: The EU’s Diffusion of Market-related Norms and Policies in ASEAN

ABSTRACT The past two decades have witnessed a tremendous increase in the scholarly attention paid to the European Union (EU)’s external relations as well as the nature of the union’s role in world politics. With an aim to contribute to the EU-as-a-power debate, this research explores how EU economic and market-related norms and policies have been promoted and received by taking the EU’s relations with Association of Southeast Asian Nations (ASEAN) as an empirical case study. Drawing on transnational diffusion literature, this paper seeks to bridge existing scholarly discussions on Normative Power Europe and Market or Regulatory Power Europe, offering a more nuanced understanding of subjects of the EU’s externalization, as well as the processes and effectiveness of the EU’s diffusion of market-related norms and regulatory approaches.