千禧一代和千禧一代不断变化的价值观,实现负责任的消费和可持续社会

IF 3.1 Q2 BUSINESS
S. Jasrotia, P. Darda, Shailesh B. Pandey
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引用次数: 7

摘要

目的个人的一套价值观决定了他们如何做出决定,如何处理各种个人和职业问题。本研究旨在以施瓦茨的人类基本价值观为理论基础,探讨自我完善价值观对自我超越价值观在培养社会负责任消费行为中的可替代性。设计/方法论/方法焦点小组讨论用于调查研究问题。选择100名百年或Z世代大学生(50名本科生和50名研究生)和45名千禧一代或Y世代员工的代表性样本进行焦点小组讨论,以确保研究结果的正确性。通过专题分析,对收集到的信息进行了编码和人工分析。发现这篇论文探讨了人们的自我超越价值观是否在促使他们在购买东西时负责任地行事方面发挥了作用。这项研究为我们提供了许多关于当今世界人们价值观如何变化以及人们如何购买东西的新信息。研究局限性/含义这项研究解释了价值观的变化如何让人们对自己的钱更加负责,并为可持续消费和消费者行为的文献增添了内容。本研究以施瓦茨的人类基本价值观为视角,拓展了负责任消费的理论范畴。创意/价值可持续消费的概念对下一代的福祉至关重要。负责任消费的可持续发展目标12是本研究的重点。这是一项新颖的研究,旨在检验和理解有助于消费者负责任地消费以实现可持续发展目标的因素。这也是第一批以焦点小组讨论为研究方法的负责任消费研究之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Changing values of millennials and centennials towards responsible consumption and sustainable society
Purpose The individual’s set of values determines how they make decisions and navigate various personal and professional issues. This study aims to investigate the substitutability of self-improvement values for self-transcendence values in fostering responsible consumption behaviors in society, using Schwartz’s Basic Human Values as the theoretical foundation. Design/methodology/approach Focus group discussions are used to investigate the research problem. Representative samples of 100 centennials or Generation Z college students (50 undergraduate and 50 postgraduate students) and 45 millennials or Generation Y working employees were chosen for focus group talks to ensure the findings’ correctness. Using thematic analysis, the information gathered was coded and analyzed manually. Findings The paper looks into whether people’s self-transcendence values play a role in getting them to act responsibly when they buy things. This study gives us much new information about how people’s values change and how people buy things in today’s world. Research limitations/implications This study explains how changing values make people want to be more responsible with their money and adds to the literature on sustainable consumption and consumer behavior. Using the lens of Schwartz’s Basic Human Values, this study extends the theoretical domain of responsible consumption. Originality/value The concept of sustainable consumption is essential for the next generation’s well-being. The sustainable development goal (SDG) 12 of responsible consumption is the focus of this study. This is a novel study to examine and understand factors that can facilitate consumers to consume responsibly to attain the SDGs. This is also one of the first studies on responsible consumption, using focus group discussions as the research methodology.
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来源期刊
CiteScore
5.60
自引率
18.80%
发文量
35
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