{"title":"在线访问面板中的现金彩票:说明中奖几率?","authors":"Tobias Gummer, Irina Bauer","doi":"10.1177/14707853221129504","DOIUrl":null,"url":null,"abstract":"Since cash lotteries are frequently employed to stimulate participation in web surveys sampled from online access panels, the present study assesses the research gap concerning the relevance of respondents knowing their odds of winning these cash lotteries. Prior studies on the use of cash lotteries have not provided the odds of winning to respondents, which may have obscured their effects. Based on an experiment in which we varied the number of prizes, the size of prizes, and whether respondents knew the odds of winning, we replicated the findings of prior studies on the use of cash lotteries. Most importantly, our findings show that knowing the odds of winning cash lotteries did not affect the participation in our survey and did not influence the effects of other survey design elements. In our study, we provide survey practitioners with recommendations on the use of cash lotteries in online access panels and close with an outlook for future research on this topic.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":2.4000,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Cash Lotteries in Online Access Panels: Stating the Odds of Winning?\",\"authors\":\"Tobias Gummer, Irina Bauer\",\"doi\":\"10.1177/14707853221129504\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Since cash lotteries are frequently employed to stimulate participation in web surveys sampled from online access panels, the present study assesses the research gap concerning the relevance of respondents knowing their odds of winning these cash lotteries. Prior studies on the use of cash lotteries have not provided the odds of winning to respondents, which may have obscured their effects. Based on an experiment in which we varied the number of prizes, the size of prizes, and whether respondents knew the odds of winning, we replicated the findings of prior studies on the use of cash lotteries. Most importantly, our findings show that knowing the odds of winning cash lotteries did not affect the participation in our survey and did not influence the effects of other survey design elements. In our study, we provide survey practitioners with recommendations on the use of cash lotteries in online access panels and close with an outlook for future research on this topic.\",\"PeriodicalId\":47641,\"journal\":{\"name\":\"International Journal of Market Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2022-09-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Market Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/14707853221129504\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Market Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/14707853221129504","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Cash Lotteries in Online Access Panels: Stating the Odds of Winning?
Since cash lotteries are frequently employed to stimulate participation in web surveys sampled from online access panels, the present study assesses the research gap concerning the relevance of respondents knowing their odds of winning these cash lotteries. Prior studies on the use of cash lotteries have not provided the odds of winning to respondents, which may have obscured their effects. Based on an experiment in which we varied the number of prizes, the size of prizes, and whether respondents knew the odds of winning, we replicated the findings of prior studies on the use of cash lotteries. Most importantly, our findings show that knowing the odds of winning cash lotteries did not affect the participation in our survey and did not influence the effects of other survey design elements. In our study, we provide survey practitioners with recommendations on the use of cash lotteries in online access panels and close with an outlook for future research on this topic.
期刊介绍:
The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession