在线访问面板中的现金彩票:说明中奖几率?

IF 2.4 4区 管理学 Q3 BUSINESS
Tobias Gummer, Irina Bauer
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引用次数: 0

摘要

由于现金彩票经常被用来刺激人们参与从在线访问面板中抽样的网络调查,本研究评估了受访者知道自己中奖几率的相关性方面的研究差距。先前关于现金彩票使用的研究没有向受访者提供中奖几率,这可能掩盖了其影响。基于一项实验,我们改变了奖品的数量、奖品的大小以及受访者是否知道中奖几率,我们复制了之前关于现金彩票使用的研究结果。最重要的是,我们的研究结果表明,知道赢得现金彩票的几率不会影响参与我们的调查,也不会影响其他调查设计元素的影响。在我们的研究中,我们向调查从业者提供了关于在在线访问面板中使用现金彩票的建议,并对该主题的未来研究进行了展望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cash Lotteries in Online Access Panels: Stating the Odds of Winning?
Since cash lotteries are frequently employed to stimulate participation in web surveys sampled from online access panels, the present study assesses the research gap concerning the relevance of respondents knowing their odds of winning these cash lotteries. Prior studies on the use of cash lotteries have not provided the odds of winning to respondents, which may have obscured their effects. Based on an experiment in which we varied the number of prizes, the size of prizes, and whether respondents knew the odds of winning, we replicated the findings of prior studies on the use of cash lotteries. Most importantly, our findings show that knowing the odds of winning cash lotteries did not affect the participation in our survey and did not influence the effects of other survey design elements. In our study, we provide survey practitioners with recommendations on the use of cash lotteries in online access panels and close with an outlook for future research on this topic.
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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