Influence of the Indicators Return on Investment and Earning per Share on the Decision of the Individual Investor – an Econometric Approach

In a global financial crisis, access to various investment resources becomes inevitable. Stable economic growth is possible under maximum use of accumulated savings for investment purposes. Ensuring favorable conditions for investing the population's savings in national investment assets remains an urgent problem. Citizens' savings, constituting their private property, should be used in the investment process, considering the differences between their individual preferences, the economic development of regions etc. In countries with developed market economies, individual investors are the main participants in the market for investment resources. By occupying a certain part of the investment market, individual investors serve as an important stabilizing force in times of crisis. Thus, this study aims to evaluate the impact of ROI and EPS indicators on the investment strategy of natural persons on the Bucharest Stock Exchange and to predict the behavior of investors according to the variation of these variables.