抖音的全球化:战略、治理和地缘政治

IF 1.4 Q2 COMMUNICATION
Lianrui Jia, Fan Liang
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引用次数: 9

摘要

本文从三个方面考察了TikTok的崛起:全球化战略、数据和内容政策以及地缘政治影响。我们没有关注平台内的应用程序功能和使用,而是将TikTok作为一种平台业务,置于全球媒体政策和治理背景下进行批判性分析。我们首先分析了TikTok的平台化过程,追踪了TikTok如何逐渐多样化其商业模式和平台可供性,以服务于多边市场。为了了解TikTok的平台治理,我们系统地分析和比较了不同地区的数据和内容政策。对其全球扩张至关重要的是,在面临各国政府的多重监管调查后,我们来看看TikTok为维持政府关系和企业反应所做的游说努力。TikTok的案件集中体现了一系列全球化的中国数字平台在日益激烈的地缘政治中所面临的问题和挑战,这些地缘政治跨越了中国和印度作为美国主导的全球平台生态系统中新兴大国崛起之间的鸿沟和断层线。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The globalization of TikTok: Strategies, governance and geopolitics
This article examines the rise of TikTok in three aspects: globalization strategies, data and content policies, and geopolitical implications. Instead of focusing on app features and uses within the platform proper, we situate and critically analyse TikTok as a platform business in a global media policy and governance context. We first unpack TikTok’s platformization process, tracing how TikTok gradually diversifies its business models and platform affordances to serve multisided markets. To understand TikTok’s platform governance, we systematically analyse and compare its data and content policies for different regions. Crucial to its global expansion, we then look at TikTok’s lobbying efforts to maintain government relations and corporate responses after facing multiple regulatory probing by various national governments. TikTok’s case epitomizes problems and challenges faced by a slew of globalizing Chinese digital platforms in increasingly contested geopolitics that cut across the chasms and fault lines between the rise of China and India as emergent powers in the US-dominated global platform ecosystem.
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来源期刊
CiteScore
2.00
自引率
0.00%
发文量
25
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