Case Study on Self-Help Groups Intervention and Destination Sustainability in Kerala

The study aims to explore the linkages between self-help groups (SHGs) and destination sustainability. These linkages, examined through literature review, interview, and observation methodology to explore these linkages. The study observed that the impact of SHGs on tourist destinations could be assessed as changes due to their intervention in destination areas following Input-Output- Outcome Model. The community-level sustainability initiatives are construed as input variables; the result of initiatives is considered output, and the subsequent changes in the area as outcome variables. The study assumes significance in assessing the impact of community intervention based on local action initiated through SHGs with outcome variables generated from the locality concerned. Further, the study gives a more holistic approach to understanding the intervention strategies of SHGs pivoting around the coexistence of good guest-host relationships in tourism.