中国病毒村：在线视频共享平台Bilibili上的数字民族主义和新冠肺炎危机

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-03-01 DOI:10.1177/20570473211048029

F. Schneider

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引用次数: 11

摘要

当新冠肺炎病毒在中国爆发时，外国观察人士猜测中国领导层是否面临“切尔诺贝利时刻”。然而，中国的领导层无视外国对其表面上摇摇欲坠的合法性的期望，反而将这场危机变成了一个全国性的成功故事。本文探讨了数字媒体在巩固这一成功中所发挥的作用，特别是各种行动者如何在在线视频共享平台哔哩哔哩上动员民族主义情绪和话语。通过关注视觉话语、在线评论和数字平台的可供性，文章分析了“时髦”和年轻内容在当局试图引导在线观众团结在国旗周围的过程中发挥的作用。这些努力的结果是社区情绪的病毒式村庄，为顺从创造了强有力的激励，官方的政党路线能够与流行文化模因和流行民族主义产生共鸣。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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China’s viral villages: Digital nationalism and the COVID-19 crisis on online video-sharing platform Bilibili

When the COVID-19 virus broke out in China, foreign observers speculated whether the Chinese leadership was facing its ‘Chernobyl Moment’. China’s leadership, however, defied foreign expectations about its ostensibly floundering legitimacy and instead turned the crisis into a national success story. This article explores the role that digital media played in cementing this success, specifically how various actors mobilized nationalist sentiments and discourses on the online video-sharing platform Bilibili. By focusing on visual discourses, online commentaries, and the affordances of the digital platform, the article analyses the role that ‘hip’ and youthful content played in the authorities’ attempts to guiding online audiences to rally around the flag. The results of these efforts were viral villages of community sentiment that created strong incentives for conformity, and in which the official party line was able to reverberate with pop-culture memes and popular nationalism.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.