更多的扣篮真的能帮助WNBA吗?

IF 0.9 4区经济学 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Sport Finance Pub Date : 2022-11-01 DOI:10.32731/ijsf/174.112022.01

Nefertiti A. Walker, Thomas Allred, D. Berri

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引用次数: 2

摘要

受沙奎尔·奥尼尔对美国女子篮球协会（WNBA）的评论启发，我们提出了以下问题：体育运动中的消费者需求和收入是由比赛的娱乐场面驱动的，还是由输赢产生的情感依恋驱动的？我们通过实证研究2000-01年至2018-19年美国国家篮球协会（NBA）的大门收入来回答这个问题。利用面板修正误差的线性回归，我们检验了扣篮、三分球、明星力量和球队胜利等因素对球队大门收入的影响。我们的研究结果表明，篮球迷非常关心胜利，但他们对如何取得胜利不太感兴趣。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Could More Dunking Really Help the WNBA?

Motivated by a comment Shaquille O’Neal made about the Women’s National Basketball Association (WNBA), we ask the following question: Is consumer demand and revenue in sports driven by the entertainment spectacle of the contest or the emotional attachment derived from wins and losses? We answer this question by empirically examining gate revenue in the National Basketball Association (NBA) from 2000‒01 to 2018‒19. Utilizing a linear regression with panel corrected errors, we examined the impact on factors like dunking, three-point shooting, star power, and team wins on team gate revenue. Our findings indicate that basketball fans very much care about winning, but they are less interested in how those wins are achieved.

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来源期刊

International Journal of Sport Finance HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.50

自引率

20.00%

发文量