Green Entrepreneurship and Digital Transformation of SMEs in Food Industry: Α Bibliometric Analysis

The emerging of green entrepreneurship and digital transformation improve businesses’ efficiency and meet consumers’ demand for environmentally sustainable products, reducing the environmental footprint and strengthening corporate responsibility to society. Moreover, the COVID-19 pandemic has become a key event changing our lives while businesses have to change their daily operations and working from home has become the norm. So, it is possible to say that business activities and business models have undergone some form of digital transformation due to the COVID-19 pandemic. In Greece, the Food Industry can be characterized as one of the most dynamic and competitive economic sectors which is distinguished for its growth prospects. The aim of this study is twofold: (i) to investigate the impact of green entrepreneurship and digital transformation into the performance of Greek SMEs in the food sector and (ii) to highlight the new trends integrated in new business models in the sector. To meet the research purpose, a bibliometric and co-citation analysis was used based on the R package and graphene as a subject of research for bibliometric analysis. The knowledge gained in this article shows how the digital transformation changed the functioning of the companies in the food industry. The conclusions of this article are mainly for the enterprises that are considering their own digitalization, which contributes to the long-term sustainability of them.