服务业和旅游公司在履行企业社会责任方面对市场和业务范围的看法

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Zdenko Metzker, J. Maroušek, Roman Hlawiczka, Jaroslav Belás, Jr., Khurram Ajaz Khan
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引用次数: 16

摘要

我们的研究考察了V4国家中小型企业的所有者和管理者的态度,他们的行为是负责任的——他们在管理实践中使用企业社会责任,关注市场和业务运营领域的问题。本文基于2019年9月至2020年1月收集的数据问卷调查。采用Pearson卡方和z-score的统计方法对假设进行评估。结果表明,在实施企业社会责任理念的背景下,服务业和旅游业的企业存在显著差异。履行社会责任的企业家有显著的正差异,他们认为公司非常重视产品和服务的创新。研究人员发现,该行业对减少客户对特定产品/服务的要求的看法有影响。我们发现,企业社会责任及其在企业实践中的实施对V4服务和旅游行业中小企业与服务生产创新问题的关系有正向影响,有助于提高企业绩效,减少客户投诉。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation
Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints.
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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