THE IMPORTANCE OF THE TOURISM INDUSTRY IN KOSOVO WITH EVIDENCE FROM RURAL AREAS OF THE PRISTINA MUNICIPALITY

This study analyses the importance of tourism as an industry to achieve the sustainable development in the municipality of Pristina. An analysis of local and international tourism is provided, as well as data presented on tourists’ stay in the Pristina region, and the positive impact on the growth of tourism over the years. This study uses a series of methods, such as qualitative and quantitative research methods, while the data in this paper are presented as a descriptive and comparative analysis of the pre- and post-pandemic eras. At its core, this paper has the analysis of strategic flows of tourism, which aim to explain the factors that influence certain behaviour of tourists and the relationships that determine the demand and supply of the tourism potential for the economic development of Pristina Municipality.