{"title":"克罗地亚共和国领先制药公司的业绩分析和市场定位","authors":"M. Gregorić, D. Horvat, M. Gregorić","doi":"10.22589/PI-BE/2018.12.2.123","DOIUrl":null,"url":null,"abstract":"Financial statements indicate the fi nancial position and performance of a company as well as cash fl ows in accordance with the defi nitions and criteria for recognizing assets, liabilities, revenues and expenditures. Th e purpose of this research paper is to analyse and compare the fi nancial statements of six leading pharmaceutical companies in the Republic of Croatia in order to determine their level of success, performance and market positioning. Market positioning is used to determine the place the company, product or service occupies in the market and in the consumer’s mind – whether it is that of a leader, follower, challenger or tamponer.","PeriodicalId":52844,"journal":{"name":"Poslovna Izvrsnost","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PERFORMANCE ANALYSIS AND MARKET POSITIONING OF LEADING PHARMACEUTICAL COMPANIES IN THE REPUBLIC OF CROATIA\",\"authors\":\"M. Gregorić, D. Horvat, M. Gregorić\",\"doi\":\"10.22589/PI-BE/2018.12.2.123\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Financial statements indicate the fi nancial position and performance of a company as well as cash fl ows in accordance with the defi nitions and criteria for recognizing assets, liabilities, revenues and expenditures. Th e purpose of this research paper is to analyse and compare the fi nancial statements of six leading pharmaceutical companies in the Republic of Croatia in order to determine their level of success, performance and market positioning. Market positioning is used to determine the place the company, product or service occupies in the market and in the consumer’s mind – whether it is that of a leader, follower, challenger or tamponer.\",\"PeriodicalId\":52844,\"journal\":{\"name\":\"Poslovna Izvrsnost\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Poslovna Izvrsnost\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22589/PI-BE/2018.12.2.123\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Poslovna Izvrsnost","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22589/PI-BE/2018.12.2.123","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
PERFORMANCE ANALYSIS AND MARKET POSITIONING OF LEADING PHARMACEUTICAL COMPANIES IN THE REPUBLIC OF CROATIA
Financial statements indicate the fi nancial position and performance of a company as well as cash fl ows in accordance with the defi nitions and criteria for recognizing assets, liabilities, revenues and expenditures. Th e purpose of this research paper is to analyse and compare the fi nancial statements of six leading pharmaceutical companies in the Republic of Croatia in order to determine their level of success, performance and market positioning. Market positioning is used to determine the place the company, product or service occupies in the market and in the consumer’s mind – whether it is that of a leader, follower, challenger or tamponer.
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