2005-2021年短视频研究的历史回顾与理论映射

Online Media and Global Communication Pub Date : 2022-06-01 DOI:10.1515/omgc-2022-0040

Tao Wei, Xiaohong Wang

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引用次数: 0

摘要

摘要TikTok的流行引发了全球学术界对短视频的研究。而在中国，短视频平台的市场已经成熟，已经出现了许多研究出版物。然而，对短视频研究的全面回顾仍然缺乏。采用科学制图和专题分析的方法，总结了网络科学核心集和中国知网（CSSCI和CSCD）近二十年来的研究和评论文章。主要研究结果如下：1）短视频研究的发展有四个主要阶段，每个阶段都与市场增长密切相关；2）短视频研究出现了四个主要视角（媒体、经济、文化和话语），共有12组核心问题，短视频给普通人带来的可见性是许多研究的基本观点；3）目前，短视频的研究越来越广泛和深入，吸引了来自不同学术背景的学者，研究方法也多种多样；4） WoS和CNKI的论文有一些相似之处，但在研究问题、主题和方法上存在更多差异。我们指出了目前研究的局限性和未来研究的可能性。

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A Historical Review and Theoretical Mapping on Short Video Studies 2005–2021

Abstract The popularity of TikTok has sparked short video studies in global academia. Whereas in China, the market for short video platforms is already matured, which has seen numerous research publications. However, an overall review of short video research is still absent. Using the methods of science mapping and thematic analysis, we summarized the research and review articles from Web of Science Core Collection and CNKI (CSSCI and CSCD) from the past two decades. The main findings are: 1) There are four main stages in the development of short video studies and each of them is tightly related to the market growth; 2) Four main perspectives (media, economic, cultural and discursive) of short video studies with 12 clusters of core issues have emerged, and the visibility that short videos bring to ordinary people is the fundamental viewpoint of many studies; 3) Currently, the short video studies are going broader and deeper, attracting scholars from different academic backgrounds, and multiple methods are applied in the studies; 4) The papers from WoS and CNKI share some similarities but show more differences in the research issues, subjects and methods. We pointed out the limitations of present studies and possibilities of future research.

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来源期刊

Online Media and Global Communication Communication, Media Studies, Internet Studies, International Studies, International Relations-

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期刊介绍： Online Media and Global Communication (OMGC) is a new venue for high quality articles on theories and methods about the role of online media in global communication. This journal is sponsored by the Center for Global Public Opinion Research of China and School of Journalism and Communication, Shanghai International Studies University, China. It is published solely online in English. The journal aims to serve as an academic bridge in the research of online media and global communication between the dominating English-speaking world and the non-English speaking world that has remained mostly invisible due to language barriers. Through its structured abstracts for all research articles and uniform keyword system in the United Nations’ official six languages plus Japanese and German (Arabic, Chinese, English, French, Russian, Spanish, Japanese, and German), the journal provides a highly accessible platform to users worldwide. Its unique dual track single-blind and double-blind review system facilitates manuscript reviews with different levels of author identities. OMGC publishes review essays on the state-of-the-art in online media and global communication research in different countries and regions, original research papers on topics related online media and global communication and translated articles from non-English speaking Global South. It strives to be a leading platform for scientific exchange in online media and global communication. For events and more, consider following us on Twitter at https://twitter.com/OMGCJOURNAL. Topics OMGC publishes high quality, innovative and original research on global communication especially in the use of global online media platforms such as Facebook, TikTok, YouTube, Twitter, Instagram, WhatsApp, Weibo, WeChat, Wikipedia, web sites, blogs, etc. This journal will address the contemporary concerns about the effects and operations of global digital media platforms on international relations, international public opinion, fake news and propaganda dissemination, diaspora communication, consumer behavior as well as the balance of voices in the world. Comparative research across countries are particularly welcome. Empirical research is preferred over conceptual papers. Article Formats In addition to the standard research article format, the Journal includes the following formats: ● One translation paper selected from Non-English Journals that with high quality as “Gems from the Global South” per issue ● One review essay on current state of research in online media and global communication in a country or region