FORMATION OF COMPETITIVE ADVANTAGES IN THE FIELD OF WATER TRANSPORT, TRANSPORT INFRASTRUCTURE AND EFFICIENT USE OF TRANSIT POTENTIAL IN THE POST-WAR PERIOD

Topicality. The levers and conditions for the formation of competitive advantages in the Black and Azov Seas in the postwar period will be radically changed. This, in turn, will change the routes of traffic flows and their structure, which will inversely affect the level of competitiveness of water transport in Ukraine. This necessitates a detailed study of the problem of formation of competitive advantages in the field of water transport, transport infrastructure and effective use of transit potential in the postwar period. Aim and tasks. Based on the study of the peculiarities of the formation of competitive advantages in the field of water transport, restoration and development of transport infrastructure in the postwar period to propose a strategy for restructuring the transit potential on new, modern principles and develop a set of measures and directions of restructuring and, in such a way as to avoid the problems inherent in water transport in the pre-war period and based on the short-term post-war restructuring, to ensure the long-term development of the water sector, its infrastructure and, with the effective use of transit potential, to form the preconditions for economic development of regions and the country as a whole. Research results. Peculiarities of formation of competitive advantages in the field of water transport, restoration and development of transport infrastructure in the postwar period are investigated, proposed strategy to ensure competitive advantages in the field of water transport for the medium and long term: "not costs but investments". This strategy based on the urgent tasks of post-war restructuring due to the growing level of competitiveness of the water industry of Ukraine should provide the preconditions for long-term development of the water industry, its infrastructure and, with the effective use of transit potential. This should be facilitated by such an orientation of the urgent tasks of recovery of the water sector, in order to further avoid the problems inherent in the pre-war period. A set of measures has proposed to implement this strategy. Conclusion. A strategy for restructuring the transit potential proposed, which provides an opportunity to get rid of the problems that hindered the development of efficient transportation of goods by water transport in the pre-war period. The specified strategy allows to form consequential connection of performance of urgent tasks of branch so that to increase efficiency of performance of tasks of the following stages and as a whole, to promote increase of competitiveness of water transport. To implement the proposed strategy, a set of measures has been developed, which, aimed at solving short-term problems, in strategic terms allow realizing the potential of the industry's competitiveness, which, in turn, will create preconditions for economic development. An example is the proposal to create an information system for maritime risk control and automatic notification in the event of a possible increase in the level of danger, which, in turn, will form the image of a safe level of navigation in previously mined areas. In general, the results of the study can further used both for scientific purposes and for practical purposes.