新产品开发的决定因素在国际背景下如何发挥作用?学习取向的调节作用

IF 4.4 1区 管理学 Q2 BUSINESS
Michael Yao-Ping Peng, Lijin Shao
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引用次数: 4

摘要

新产品开发是企业获得竞争力的资源,对于开拓国际市场的企业尤其如此。有必要了解国际企业的战略行为、文化和能力如何成为提高创新和新产品开发的关键因素。从外部视角看,本研究认为企业可以通过社会网络组织学习文献中的知识获取来促进动态国际化能力的发展。本研究旨在探讨关系嵌入性、出口市场导向、动态国际化能力与新产品开发的关系,以及学习导向的调节作用。本研究以217家台湾国际化企业为样本,实证验证其研究框架。采用偏最小二乘结构方程模型来检测模型中变量之间的关系。许多项目必须考虑到具体的面尺度。我们的研究结果证实了以往的研究表明,关系嵌入性与国际探索和出口市场导向呈正相关。研究结果还表明,国际勘探和国际开发对新产品开发具有积极作用。学习导向在关系嵌入性、出口市场导向、国际探索、国际开发与新产品开发的关系中起调节作用。根据实证结果,提出了研究结论和理论意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How Do the Determinants of New Product Development Matter in the International Context? The Moderating Role of Learning Orientation
New product development provides a resource for enterprises to gain competitiveness, especially for enterprises that are exploring the international market. It is necessary to understand how the strategic behaviors, cultures, and capabilities of international enterprises are critical factors in improving innovation and new product development. From an external perspective this study argues that firms can facilitate the development of dynamic internationalization capabilities through knowledge acquisition in the organizational learning literature via social networks. The purpose of this study is to explore the relationship among relational embeddedness, export market orientation, dynamic internationalization capability and new product development, as well as the moderating effect of learning orientation. This study empirically verifies its research framework from 217 Taiwanese internationalized enterprises. Partial least squares structural equation modeling is used to detect the relationships between the variables in the model. Many items must be taken into consideration regarding specific facet scales. Our research results confirm previous studies that indicate positive correlations between relational embeddedness and international exploration as well as export market orientation. The results also suggest that international exploration and international exploitation have positive effects on new product development. Learning orientation plays a moderating role in terms of the relationships among relational embeddedness, export market orientation, international exploration, international exploitation, and new product development. Based on the empirical results, research conclusions and theoretical implications are proposed.
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来源期刊
CiteScore
11.30
自引率
2.70%
发文量
33
审稿时长
12 weeks
期刊介绍: The Journal of Competitiveness, a scientific periodical published by the Faculty of Management and Economics of Tomas Bata University in Zlín in collaboration with publishing partners, presents the findings of basic and applied economic research conducted by both domestic and international scholars in the English language. Focusing on economics, finance, and management, the Journal of Competitiveness is dedicated to publishing original scientific articles. Published four times a year in both print and electronic formats, the journal follows a rigorous peer-review process with each contribution reviewed by two independent reviewers. Only scientific articles are considered for publication, while other types of papers such as informative articles, editorial materials, corrections, abstracts, or résumés are not included.
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