中国电影票房的命运:一个期望-评价模型

IF 0.5 4区社会学 0 HUMANITIES, MULTIDISCIPLINARY

JOURNAL OF ARTS MANAGEMENT LAW AND SOCIETY Pub Date : 2022-01-18 DOI:10.1080/10632921.2021.2018375

Xuefei Li, Hua-liang Lu, Chengzhong Wu

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引用次数: 0

摘要

摘要本文构建了一个期望-评价-绩效模型来考察口碑对中国电影票房绩效的影响。研究结果表明，网络评分通过影响电影生命周期的弹性对总票房产生正向影响。具体而言，评级分数每提高1个单位，衰减指数平均提高73.5%，对相关收入从开门红基数增加有正贡献。我们还发现，期望和评分的影响在不同类型之间存在差异，其中科幻电影、动作电影和喜剧电影的影响更大。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Destiny of Movies’ Box Office Performance in China: An Expectation–Evaluation Model

Abstract This article constructs an expectation-evaluation-performance model to investigate the effect of word-of-mouth on movie box office performance in China. The findings indicate that online rating score positively affects the total box office revenue through influencing the resilience of its life cycle. Specifically, 1 unit increase of the rating score would make the decay index 73.5% higher on average, positively contributing to relevant revenue increase from the opening base. We also find that the impacts of expectation and rating vary among different genres, with larger influence among sci-fi, action, or comedy movies.

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来源期刊

JOURNAL OF ARTS MANAGEMENT LAW AND SOCIETY HUMANITIES, MULTIDISCIPLINARY-

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： How will technology change the arts world? Who owns what in the information age? How will museums survive in the future? The Journal of Arts Management, Law, and Society has supplied answers to these kinds of questions for more than twenty-five years, becoming the authoritative resource for arts policymakers and analysts, sociologists, arts and cultural administrators, educators, trustees, artists, lawyers, and citizens concerned with the performing, visual, and media arts, as well as cultural affairs. Articles, commentaries, and reviews of publications address marketing, intellectual property, arts policy, arts law, governance, and cultural production and dissemination, always from a variety of philosophical, disciplinary, and national and international perspectives.