探索COVID-19表情包的视觉文化:俄罗斯和中国的视角

IF 0.5 Q4 COMMUNICATION

Central European Journal of Communication Pub Date : 2021-12-28 DOI:10.51480/1899-5101.14.2(29).4

O. Smirnova

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引用次数: 1

摘要

本文探讨了与COVID-19相关的网络模因，并将其作为克里奥尔化文本的样本，研究了两种截然不同的文化范式的代表:俄罗斯人和中国人如何感知模因的种族和文化特征。调查被用作调查的一种方法。俄罗斯和中国学生以及视觉艺术专家根据内容、语言构成元素和视觉特征等几个标准对俄罗斯和中国的COVID-19表情包进行了评估。研究得出结论，社会和文化特定成分主要有助于形成对模因的看法和对其的欣赏。要解码模因中包含的大量信息，既需要了解文化背景，也需要了解当前的社会和民族具体情况。同样重要的是理解模因的视觉成分。因此，本研究不仅有助于对特定事件模因的研究，而且拓宽了模因作为视觉文化样本的研究范围。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Exploring Visual Culture of COVID-19 Memes: Russian and Chinese Perspectives

The article explores COVID-19 related Internet memes and treats them as samples of creolized text in a study of the way ethnic and cultural peculiarities of memes are perceived by representatives of two radically different cultural paradigms: the Russians and Chinese. A survey is used as a method of the investigation. Russian and Chinese students, and visual arts experts evaluated Russian and Chinese COVID-19 memes according to several criteria concerning their content, verbal constituent element and visual characteristics. The study concluded that the social and culture-specific components mostly contribute to forming the opinion of the meme and its appreciation. Awareness of both the cultural background and the current social and nation-specific situation is required to decode a full amount of information contained in a meme. Equally important is the visual component in understanding the meme. Thus, the study contributes not only to studying event-specific memes but also broadens the scope of research on memes as a sample of visual culture.

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来源期刊

Central European Journal of Communication COMMUNICATION-

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： Central European Journal of Communication provides an international forum for empirical, critical and interpretative, quantitative and qualitative research examining the role of communication in Central Europe and beyond. The journal welcomes high quality research and analysis from diverse theoretical and methodological approaches, as well as reviews of publications and publishes notes on a wide range of literature on media and communication studies. Submission of original articles is open to all researchers interested in communication and media.