游客灵感:健康旅游体验如何激发游客参与

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2021-06-24 DOI:10.1177/10963480211026376

Mang He, Biqiang Liu, Yaoqi Li

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引用次数: 50

摘要

近几十年来，健康旅游得到了快速发展。基于灵感的传递模型，本文旨在探讨健康旅游背景下游客灵感的前因和后果。以健康旅游闻名的中国著名旅游目的地——石竹县的调查数据（N=494）表明，健康旅游体验可以激发游客灵感，进而对游客参与度产生积极影响。通过将体验的开放性作为一个调节因素，我们发现当游客对体验的开放程度高时，体验和灵感之间存在着显著而积极的关系。通过这项专注于健康旅游中关系管理的原创研究，我们展示了灵感的关键性及其在创造游客参与度方面的潜在作用。我们的研究结果产生了理论和实践的发现和结果，这将使学术界和行业从业者都受益。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Tourist Inspiration: How the Wellness Tourism Experience Inspires Tourist Engagement

Wellness tourism has undergone rapid development in recent decades. Based on the transmission model of inspiration, this article aims to explore the antecedents and consequences of tourist inspiration in the context of wellness tourism. Survey data (N = 494) from Shizhu county, a well-known China local tourism destination renowned for its health-and-wellness tourism, showed that tourist inspiration can be elicited by a wellness tourism experience, which in turn has a positive influence on tourist engagement. By using openness to experience as a moderating factor, we uncovered significant and positive relationships between experience and inspiration when tourists have high levels of openness to experience. Through this original study focusing on relationship management in wellness tourism, we demonstrated the cruciality of inspiration and its underlying role in creating tourist engagement. Our research results have yielded theoretical and practical findings and outcomes that will benefit both academia and industry practitioners alike.

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.