技术转型与市场结构:意大利的关闭与地方电视

IF 1.4 Q2 COMMUNICATION
A. Mangàni, B. Pacini
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引用次数: 0

摘要

媒体学者对本世纪初实施的数字电视转型提出了一些担忧。转型对地方电视系统的影响是一个关键问题,因为许多中小型企业可能不准备转向新技术,可能会退出市场。本文研究了意大利地方电视台在向数字电视转型期间的生存情况。实证分析表明,数字系统的采用与当地电视广播公司生存概率的急剧下降有关。虽然这一结果证实了地方媒体在数字世界中难以竞争,但考虑到许多地方电视台与停播前稀缺的经济资源之间的不平衡,国家层面的总体评估并不简单。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Technological transition and market structure: The switch-off and local television in Italy
Media scholars raised several concerns about the digital television transition implemented at the beginning of this millennium. The impact of the transition on local TV systems is a crucial issue, because many small- and medium-sized enterprises may not be prepared to switch to a new technology and may exit the market. This article studies the survival of local TV stations in Italy during the transition to digital television. The empirical analysis shows that the adoption of the digital system is associated with a sharp decrease of the probability of survival of local TV broadcasters. While this result confirms that local media struggle to compete in the digital world, the overall assessment at the national level is not straightforward, given the imbalance between many local TV stations and scarce economic resources before the switch-off.
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