YudhitaValen Prasarry, R. Y. Sayoga, Frihardina Marsintauli, Dessy Handayani
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Investasi Digital Reksa Dana dengan Model Unified Theory Acceptance and Use of Technology (UTAUT) Pada Generasi Y dan Z
Purpose – This research is to determine the factors influencing investors' intention to use investment applications among generations Y and Z. Method – The sampling technique uses purposive sampling to obtain 294 samples of digital investment users in Indonesia. Data was collected online and analysed using structural equation modelling (SEM) based on partial least squares (PLS) components or variants. Results – The study’s results show that performance expectations, effort expectations, social influence, facility conditions, hedonic motivation
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