The Astropreneurial Co-creation of the New Space Economy

We are witnessing the emergence of a new “techno-economic paradigm” in the New Space economy. The entrepreneur research during the current “Innovation and Communication” paradigm captured the co-creation of the digital ecosystem through the affordances and platforms of the digital technology. Similarly, New Space is creating opportunities for a new generation of space entrepreneurs, known as astropreneurs, to co-create the ecosystem through the affordances and platforms enabled by space technology. For astropreneurs, the affordances vary depending on whether the application of the space technology is intended for use in space, on earth or “spin-off” to another market. Additionally, the co-creation across the groups of astropreneurs and the fluidity of the technology across markets differs depending on their associated affordances. By exploring how the different context of space and its associated technology affordances introduces new models of co-creation and fluidity across the astropreneurial community, this article aims to broaden the fluidity and co-creation research of entrepreneurs.