拥抱机遇，迎接未来:更新话语与接种

IF 1.9 4区管理学 Q2 COMMUNICATION

Management Communication Quarterly Pub Date : 2023-03-05 DOI:10.1177/08933189231160696

Lindsay L. Dillingham

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引用次数: 0

摘要

本文探讨了通过使用配对更新话语和接种信息策略来解决纵向危机中危机中期沟通需求的潜力。虽然更新话语侧重于内在的机会和组织在危机后改进的可能性，但在危机期间通过接种信息将利益相关者的观点与正在进行的和未来的危机影响隔离开来，可以提高积极结果的持久性。在2008年9月，也就是18个月的全球金融危机的中点，理论驱动的修辞分析被用来检验两家公司中的一家在《华尔街周末》中幸存下来的股东沟通。结果表明，危机中期是一种独特的沟通紧急情况，并将配对更新话语和接种策略应用于危机和持续风险管理方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Embracing Opportunity and Bracing for the Future: Renewal Discourse and Inoculation

This paper explores the potential to address mid-crisis communication needs in longitudinal crises by using a paired renewal discourse and inoculation messaging strategy. While renewal discourse focuses on inherent opportunities and the possibility for organizations to improve following a crisis, insulating stakeholder views from ongoing and future crisis effects with inoculation messaging during the crisis can improve the durability of positive outcomes. Theoretically driven rhetorical analysis is used to examine stakeholder communication from one of the two firms that survived The Weekend Wall Street Died in September 2008, a midpoint in the 18-month global financial meltdown. The results demonstrate mid-crisis as a distinct communication exigency and the applied use of a paired renewal discourse and inoculation strategy as a crisis and ongoing risk management approach.

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来源期刊

Management Communication Quarterly Multiple-

CiteScore

4.30

自引率

16.00%

发文量

期刊介绍： Management Communication Quarterly presents conceptually rigorous, empirically-driven, and practice-relevant research from across the organizational and management communication fields and has strong appeal across all disciplines concerned with organizational studies and the management sciences. Authors are encouraged to submit original theoretical and empirical manuscripts from a wide variety of methodological perspectives covering such areas as management, communication, organizational studies, organizational behavior and HRM, organizational theory and strategy, critical management studies, leadership, information systems, knowledge and innovation, globalization and international management, corporate communication, and cultural and intercultural studies.