触动情感共鸣:情感诉求与聊天机器人拟人化对说服性科学传播的影响

IF 5.4 3区材料科学 Q2 CHEMISTRY, PHYSICAL

ACS Applied Energy Materials Pub Date : 2023-08-01 DOI:10.1177/10755470231194583

Jinping Wang, Lulu Peng

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引用次数: 0

摘要

聊天机器人已被用于在各种交流环境中实现说服目标。本研究通过在皮肤癌预防和生物多样性保护的背景下进行两个实验，探讨了聊天机器人拟人化如何与情感诉求交叉，以影响科学传播中的说服力结果。研究结果显示，情感诉求与拟人化暗示之间存在匹配效应:对于拟人化暗示较多的聊天机器人，恐惧诉求比希望诉求更有说服力;相比之下，对于一个不那么拟人化的聊天机器人来说，希望的呼吁更有效。这种关系背后的一个关键心理机制是个人风险感知，但只针对恐惧诉求。

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Striking an Emotional Chord: Effects of Emotional Appeals and Chatbot Anthropomorphism on Persuasive Science Communication

Chatbots have been used to achieve persuasive goals in various communication contexts. This research investigates how chatbot anthropomorphism intersects with emotional appeals to influence persuasive outcomes in science communication by conducting two experiments in the contexts of skin cancer prevention and biodiversity conservation. The findings showed a matching effect between emotional appeals and anthropomorphic cues: For a chatbot with more anthropomorphic cues, fear appeals were more persuasive than hope appeals; in contrast, for a less anthropomorphic chatbot, hope appeals were more effective. A key psychological mechanism underlying the relationships was personal risk perceptions but only for fear appeals.

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来源期刊

ACS Applied Energy Materials Materials Science-Materials Chemistry

CiteScore

10.30

自引率

6.20%

发文量

1368

期刊介绍： ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.