提高店内访问量的移动广告活动:设计框架和案例研究

IF 4.8 3区 管理学 Q1 ENGINEERING, MANUFACTURING
Kimia Keshanian, Narayan Ramasubbu, K. Dutta
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Mobile advertisement campaigns for boosting in‐store visits: A design framework and case study
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来源期刊
Production and Operations Management
Production and Operations Management 管理科学-工程:制造
CiteScore
7.50
自引率
16.00%
发文量
278
审稿时长
24 months
期刊介绍: The mission of Production and Operations Management is to serve as the flagship research journal in operations management in manufacturing and services. The journal publishes scientific research into the problems, interest, and concerns of managers who manage product and process design, operations, and supply chains. It covers all topics in product and process design, operations, and supply chain management and welcomes papers using any research paradigm.
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