技术创新、新解决方案、品牌和推广：Twitter和技术报告在日本公司的使用

IF 4.4 4区计算机科学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Enterprise Information Systems Pub Date : 2021-08-11 DOI:10.1080/17517575.2021.1907863

Yuta Kitano, Tetsuo Yamada, K. Tan

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引用次数: 0

摘要

制造公司通过社交媒体平台Twitter发布各种自己的数据，以及关于内部开发的新技术的技术报告。本研究旨在分析企业社交网络服务数据和技术报告，以揭示日本制造企业正在进行的技术创新。它使用文本挖掘，这是一种文本数据分析方法，通过将正常文本数据划分为单词和短语来提取有用的信息(从已发布的技术报告中)。研究结果表明，Twitter和技术报告在为消费者和公司带来新信息方面存在战略差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Technological innovation, new solutions, branding, and promotion: Twitter and technical report use in Japanese’s companies

ABSTRACT Manufacturing companies publish a variety of own data via social media platforms Twitter and also technical reports concerning the new technologies developed in-house. This study aims to analyse corporate social networking service data and technical reports to bring to light the technological innovations taking place in Japanese manufacturing companies. It uses text mining, a text data analysis method to extract useful information (from published technical reports) by dividing normal text data into words and phrases. The results show the strategic differences that exist between Twitter and technical reports in terms of bringing new information to consumers and companies.

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来源期刊

Enterprise Information Systems 工程技术-计算机：信息系统

CiteScore

11.00

自引率

6.80%

发文量

审稿时长

6 months

期刊介绍： Enterprise Information Systems (EIS) focusses on both the technical and applications aspects of EIS technology, and the complex and cross-disciplinary problems of enterprise integration that arise in integrating extended enterprises in a contemporary global supply chain environment. Techniques developed in mathematical science, computer science, manufacturing engineering, and operations management used in the design or operation of EIS will also be considered.