休闲旅游体验:规模化开发与验证

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-01-02 DOI:10.1080/10548408.2023.2199773

Sheng-Hshiung Tsaur, Cheng-Hsien Tsai

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引用次数: 2

摘要

布莱塞尔旅行是一种新型的旅行方式，布莱塞尔旅行体验已成为一个值得研究的新兴话题。然而，对bleisure旅行的研究大多采用定性研究方法。因此，我们进行了研究，通过严格的流程开发了一个具有有效性和可靠性的bleisure旅行体验量表，用于评估商务旅行者的bleisure-旅行体验。该量表包含6个维度的28个项目，其有效性和可靠性得到了验证。本文详细介绍了我们的研究结果的理论和实践意义，并概述了未来研究的可能方向。

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Bleisure travel experience: Scale development and validation

ABSTRACT Bleisure travel is a new type of travel, and bleisure travel experience has become an emerging topic worthy of investigation. However, studies on bleisure travel have mostly employed a qualitative research approach. We accordingly executed our research to develop – through a rigorous process – a bleisure travel experience scale with validity and reliability for assessing the bleisure travel experiences of business travelers. The validity and reliability of the scale, comprising 28 items in 6 dimensions, was proven. This paper details our findings’ theoretical and practical implications and outlines possible directions for future research.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.