网络调查实验中预付邮资邮票和明信片激励措施的效果

IF 1.1 3区社会学 Q2 ANTHROPOLOGY

Field Methods Pub Date : 2022-10-26 DOI:10.1177/1525822X221132401

G. Haas, Marieke Volkert, M. Senghaas

{"title":"网络调查实验中预付邮资邮票和明信片激励措施的效果","authors":"G. Haas, Marieke Volkert, M. Senghaas","doi":"10.1177/1525822X221132401","DOIUrl":null,"url":null,"abstract":"Even small monetary incentives, e.g., a one-dollar bill in a postal invitation letter, can increase the response rate in a web survey. However, in the euro currency area, the smallest amount of monetary incentive for a postal invitation is a five-euro bill, which is costly. As such, we conducted a random experiment with prepaid stamp and postcard incentives as affordable alternatives. We compare the effect of our experimental groups with a control group in terms of response rates, response rates in a subsequent wave, data linkage consent, and data collection costs. Compared with the control group, the postcard incentive has no effect on our outcomes except overall costs. Using a prepaid stamp incentive increases the response rate overall but with different effect sizes for subgroups. We find no effect of stamp incentives on response rates in a subsequent wave or data linkage consent.","PeriodicalId":48060,"journal":{"name":"Field Methods","volume":null,"pages":null},"PeriodicalIF":1.1000,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Effects of Prepaid Postage Stamps and Postcard Incentives in a Web Survey Experiment\",\"authors\":\"G. Haas, Marieke Volkert, M. Senghaas\",\"doi\":\"10.1177/1525822X221132401\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Even small monetary incentives, e.g., a one-dollar bill in a postal invitation letter, can increase the response rate in a web survey. However, in the euro currency area, the smallest amount of monetary incentive for a postal invitation is a five-euro bill, which is costly. As such, we conducted a random experiment with prepaid stamp and postcard incentives as affordable alternatives. We compare the effect of our experimental groups with a control group in terms of response rates, response rates in a subsequent wave, data linkage consent, and data collection costs. Compared with the control group, the postcard incentive has no effect on our outcomes except overall costs. Using a prepaid stamp incentive increases the response rate overall but with different effect sizes for subgroups. We find no effect of stamp incentives on response rates in a subsequent wave or data linkage consent.\",\"PeriodicalId\":48060,\"journal\":{\"name\":\"Field Methods\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.1000,\"publicationDate\":\"2022-10-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Field Methods\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1177/1525822X221132401\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"ANTHROPOLOGY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Field Methods","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/1525822X221132401","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ANTHROPOLOGY","Score":null,"Total":0}

引用次数: 0

摘要

即使是很小的金钱奖励，例如邮寄邀请函中的一美元纸币，也可以提高网络调查的回复率。然而，在欧元区，邮寄邀请函的最低货币激励是5欧元纸币，这是昂贵的。因此，我们进行了一项随机实验，将预付邮票和明信片奖励作为负担得起的替代方案。我们比较了实验组和对照组在反应率、后续波反应率、数据链接同意和数据收集成本方面的效果。与对照组相比，明信片激励对我们的结果没有影响，除了总体成本。使用预付邮票激励总体上提高了响应率，但对子组的影响大小不同。我们发现，在随后的浪潮或数据链接同意中，印花激励对响应率没有影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Effects of Prepaid Postage Stamps and Postcard Incentives in a Web Survey Experiment

Even small monetary incentives, e.g., a one-dollar bill in a postal invitation letter, can increase the response rate in a web survey. However, in the euro currency area, the smallest amount of monetary incentive for a postal invitation is a five-euro bill, which is costly. As such, we conducted a random experiment with prepaid stamp and postcard incentives as affordable alternatives. We compare the effect of our experimental groups with a control group in terms of response rates, response rates in a subsequent wave, data linkage consent, and data collection costs. Compared with the control group, the postcard incentive has no effect on our outcomes except overall costs. Using a prepaid stamp incentive increases the response rate overall but with different effect sizes for subgroups. We find no effect of stamp incentives on response rates in a subsequent wave or data linkage consent.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Field Methods Multiple-

CiteScore

2.70

自引率

5.90%

发文量

期刊介绍： Field Methods (formerly Cultural Anthropology Methods) is devoted to articles about the methods used by field wzorkers in the social and behavioral sciences and humanities for the collection, management, and analysis data about human thought and/or human behavior in the natural world. Articles should focus on innovations and issues in the methods used, rather than on the reporting of research or theoretical/epistemological questions about research. High-quality articles using qualitative and quantitative methods-- from scientific or interpretative traditions-- dealing with data collection and analysis in applied and scholarly research from writers in the social sciences, humanities, and related professions are all welcome in the pages of the journal.