服务体验对生动记忆和忠诚的作用

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2021-03-15 DOI:10.1080/15256480.2019.1598910

Rajesh Ittamalla, Daruri Venkata Srinivas Kumar

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引用次数: 4

摘要

摘要创造难忘的体验已成为主题公园业务成功的关键因素之一。然而，很少有研究关注主题公园服务环境中的“游客难忘体验”。需要进一步的研究来了解使某些经历变得特别和难忘的因素，特别是在主题公园的背景下。本研究考察了主题公园游客的主观体验对其生动记忆和忠诚度的影响。研究结果表明，主题公园游客的服务体验通过生动的记忆影响游客忠诚度。服务体验的每个维度（享乐、内心平静、参与和认可）都会显著影响生动的记忆和忠诚度。该研究的结论为主题公园管理者设计和为游客创造难忘的体验提供了宝贵的启示。

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Role of Service Experience on Vivid Memory and Loyalty

ABSTRACT Creating memorable experiences has become one of the key success factors for the theme park business. However, few studies focused on ‘visitors’ memorable experiences’ in the context of theme park service settings. Further research is required to understand the factors that make certain experiences as special and memorable, specifically in the context of theme parks. This study examines the role of theme park visitors’ subjective experiences on their vivid memory and loyalty. Results revealed that theme park visitors’ service experience impacts visitor loyalty through vivid memory. Each dimension (hedonics, peace of mind, involvement, and recognition) of service experience significantly influences vivid memory and loyalty. The study‘s conclusions provide valuable implications for theme park managers in terms of designing and creating memorable experiences for visitors.

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.