绿色购买意愿的前因:来自越南和波兰的跨文化经验证据

IF 7.6 1区 经济学 Q1 ECONOMICS
Duong Cong Doanh, Katarzyna Gadomska-Lila, Le Thi Loan
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引用次数: 17

摘要

研究背景:尽管许多科学文章已经考虑了绿色消费的前因,但他们的发现仍然不一致。此外,人们对理解文化价值观的潜在机制,包括集体主义和长期取向,以及感知到的影响购买环保产品意愿的环境知识,以及绿色购买意愿在前因和绿色购买意愿之间联系中的沉思作用的关注要少得多。此外,以前的一些研究表明,在跨文化背景下探讨这些与不同经济发展水平的联系可能是有意义和重要的。本文的目的:本研究探讨了文化维度、感知环境和绿色购买意愿对越南和波兰消费者购买环保产品意愿的影响。此外,本研究还考察了绿色购买意愿的中介作用。方法:为了达到本研究的目的,在两个发展中国家进行了客户调查?越南和波兰。2020年5月3日至10月3日,共招募了611名越南消费者和301名波兰消费者的两个便利样本。利用结构方程建模(SEM)来检验概念框架并检验所提出的假设。研究结果与附加值:研究表明,在两种文化中,绿色购买意愿成为预测绿色购买意愿的最具影响力因素。此外,感知的环境知识对两国购买环保产品的意愿和意图有很大影响,尽管波兰的影响程度远高于越南。值得注意的是,在越南的集体主义文化中,文化维度显著影响绿色消费,而这些关系在波兰并不显著。这项研究有望通过促进我们对文化价值观和感知知识环境在跨文化背景下促进绿色消费的重要性的理解,对现有文献做出重大贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and Poland
Research background: Even though antecedents of green consumption have already been considered in numerous scientific articles, their findings still remain inconsistent. Furthermore, far less attention has been paid to understanding the underlying mechanism of cultural values, including collectivism and long-term orientation, and perceived environmental knowledge influencing intention to purchase environmentally friendly products, as well as the meditating role of green purchase willingness in the linkages between antecedents and green purchase intention. In addition, some previous studies suggested that it might be meaningful and significant to explore these linkages in the cross-cultural context with different levels of economic development. Purpose of the article: This study explored the effects of cultural dimension, perceived environmental and green purchase willingness with regard to intention to purchase environmentally friendly products of Vietnamese and Polish customers. Moreover, the mediating role of green purchase willingness was also investigated in this study. Methods: To achieve the objectives of this research, customer surveys were conducted in two developing countries ? Vietnam and Poland. Two convenience samples of 611 Vietnamese consumers and 301 Polish consumers have been recruited from 03 May to 03 October 2020. The structural equation modelling (SEM) was utilized to examine the conceptual framework and test the proposed hypotheses. Findings & value added: The research revealed that green purchase willingness became the most influential factor to predict green purchase intention in both cultures. Also, perceived environmental knowledge was found to have substantial effects on willingness and intention to purchase environmentally friendly products in both countries, even though the influential degree in Poland was much higher than that in Vietnam. Remarkably, cultural dimensions were found to significantly affect green consumption in the collectivist culture of Vietnam, while these relationships were not significant in Poland. This study was expected to significantly contribute to the existing literature by boosting our understanding of the importance of cultural values and perceived knowledge environment in promoting green consumption in the cross-cultural context.
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来源期刊
CiteScore
13.70
自引率
5.90%
发文量
26
审稿时长
24 weeks
期刊介绍: The Oeconomia Copernicana is an academic quarterly journal aimed at academicians, economic policymakers, and students studying finance, accounting, management, and economics. It publishes academic articles on contemporary issues in economics, finance, banking, accounting, and management from various research perspectives. The journal's mission is to publish advanced theoretical and empirical research that contributes to the development of these disciplines and has practical relevance. The journal encourages the use of various research methods, including falsification of conventional understanding, theory building through inductive or qualitative research, first empirical testing of theories, meta-analysis with theoretical implications, constructive replication, and a combination of qualitative, quantitative, field, laboratory, and meta-analytic approaches. While the journal prioritizes comprehensive manuscripts that include methodological-based theoretical and empirical research with implications for policymaking, it also welcomes submissions focused solely on theory or methodology.
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